Archive

In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...

The world of PR can feel like a crowded marketplace, where shouting your message the loudest doesn't guarantee anyone hears it....

Fine & Country has launched its second radio advert campaign.  The premium estate agent’s latest adverts will focus on its ‘Dare To...

If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...

As we enter the winter months and a traditionally quieter time for the property industry - agents are still contending with...

In today's fast-paced and ever-evolving property industry, it’s essential that forward-thinking agents strive for innovation through PropTech to improve processes, save...

Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...

Do you need help to reach your target audience with the right content at the right time? Do you wish there...

As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...

Outbound and inbound marketing have many elements in common, but they’re still very different approaches within your marketing strategy to achieve...

Estate agents have the challenging job of creating relationships and trust with their customers, who will make crucial life decisions such...

Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...

In this piece, the Iceberg Digital team set out the launch of the latest version of Lifesycle - Lifesycle 3. Iceberg Digital...

Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...

Technology can be utilised to grow and advance a company's income. That’s not a new or controversial statement, but here I...

A new ‘quick buy’ service has been announced which would mean that sales could be completed in a week, providing a...

Data, when used to its full potential, holds the key to the property market’s growth. The reason for this is the...

Zoopla’s chief operating officer says the portal has made progress for agents in 2021 but recognises there’s more to do next...

Savills has announced a major new advertising campaign that will run across all media channels, breaking with a 60 second TV...

A good website is no longer optional for estate agents, as no single aspect of marketing to new customers is more...

We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home,...

The importance of marketing properties is something that is often undervalued. Big budgets are dedicated to selling everyday items such as...

Following on from the second half of the last decade, the first few weeks of 2020 have been a bit mad...

Zoopla is mining data from users of its website to target sellers on Facebook and Instagram, producing leads and making it unnecessary for agencies to...

In a marketplace as competitive as the property industry, you may think that generating leads is the most important focus for...

My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...

Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...

Fine & Country is claiming to be the fastest growing premium estate agency brand in England and Wales over the last...

Foxtons says its long-term branch expansion programme is now “largely complete” and it is shifting its attention to using technology to...

When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital...

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

Fine & Country claims it has increased its brand awareness amongst its target audience - homeowners aged over 35 and earning...

Historically, short-term rentals have been an unattractive business for the majority of estate agents and property managers. Scarcity of demand from tenants...

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

Being featured in newspapers, magazines and websites, as well as on radio and TV, can be a great way to build...

Lots of people buy new-build due to the perceived lack of hassle with maintenance, as they are built to the latest...

Instant gratification is nothing new. It’s been around for millennia. It’s an in-built survival instinct for humans – that want, that...

Harmony – it’s not always a word that springs to mind when thinking about the world of work. But if you think...

It is no secret that Prime Central London lettings offerings vary from the exquisite to the plain and ugly.  The exquisite boasting...

Well, the hosts have left the party early. England have crashed out of their own Rugby World Cup after a demoralising...

Public relations is big business these days. Whole companies are set up purely to provide this service. Major corporations have in-house...

Tips on using digital signage in your window 1. Why digital signage is an asset to your business - Raise the profile of...